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Apr 1, 2014 Topics

Develop the Habit of Thinking Logically and Proving Your Assertions

TOKYO, Japan, April 1st, 2014 - Haruo Matsuno, president and CEO of Advantest Corporation (TSE: 6857, NYSE: ATE), welcomed new hires to the company with the following message :

On behalf of the Advantest Group, I would like to extend a warm welcome to our new colleagues.

Our business originally centered on electronic measuring instruments. The measurement technologies we developed during that period are the foundation of our company. Our corporate slogan, "Technology Support on the Leading Edge," indicates our resolve to contribute to the safety and security of society through measurement technologies. Advantest is now a global leader in semiconductor test equipment, our core business. But far from slowing down as we turn 60, we have expanded our target markets, beefing up peripheral businesses such as handlers, DI (device interface), and services, and also directing resources to new businesses in high-growth sectors. Transformation takes a lot of energy, but the payoff is worth it. You will be a part of this exciting process.

Of the Advantest Group's 5,000 employees, roughly half work outside Japan. 90% of our sales are made outside Japan, where we operate not only sales and technical support facilities, but also R&D centers and factories. Many of our Japanese employees now travel and work abroad. This will be another opportunity for you to grow as individuals and employees.

The short story "Run, Melos!" by Osamu Dazai, one of the great Japanese authors of the 20th century, tells the tale of a young man who must complete a grueling run in order to save his best friend's life. A middle-school student recently won first prize in a competition for his proof of Melos's actual speed. Using hints in the text, he estimated that the hero was only travelling at an average speed of 3.9 km/h. "Hurry, hurry," Melos is reported to have told himself along the way, with reason. He appears to have been taking it rather easy. Moreover, on the final stretch of his journey, when he is said to have run "like a black storm," his maximum speed works out to 5.3 km/h: a fast walking pace.

It is important to think about things logically and use hard numbers in your proofs. This is especially important for employees of Advantest, which is founded on measurement technology. Our assumptions and instincts are often mistaken, and people will not accept unfounded guesstimates, so I would like you to get in the habit of backing your assertions up with figures.

As you begin your working lives, you will enter a new environment with different rhythms.
Take care of your health, and remember to always enjoy what you do.

Note: All information supplied in this release is correct at the time of publication, but may be subject to change.