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Apr 1, 2015 Topics

You Can See the Big Picture From Your Desk

TOKYO, Japan, April 1st, 2015 - Shinichiro Kuroe, president and CEO of Advantest Corporation (TSE: 6857, NYSE: ATE), welcomed new hires to the company with the following message :

I am delighted to welcome you to the company. On behalf of everyone, we are honored you chose Advantest.

Our corporate slogan, "Technology Support on the Leading Edge," indicates our resolve to contribute to the safety, security, and betterment of society through measurement technologies. Our core business of semiconductor test equipment and our new businesses are all rooted in measurement technologies that "support technology on the leading edge."

Our mission is to offer the solutions our customers want. I would like you to consider daily what our customers' needs are, and how we can meet them with measurement solutions.

We are constantly evolving our products to achieve higher functionality and accuracy. R&D is also breaking up into areas of specialization, with narrowly defined tasks split up among many people. This testifies to the tremendous amount of work to be done, and also to the fact that it is very difficult to understand one of these complex systems in its totality. However, it is necessary for you to clearly understand how the customer's needs will be met, what your role is in providing that solution, and what is required of you, rather than simply mastering the function you are responsible for.

It's the same for engineers and non-engineers. I want you to think about where your job is positioned within the company as a whole, and how it relates to the jobs others are doing. You will thus improve your understanding of your own work, and will be able to align your professional trajectory with that of those around you, generating dramatic results for the company. During your training you will spend time in various departments. It is a good opportunity to learn about the work being done by other divisions. Take full advantage of it.

Advantest is poised to return to profitability in fiscal 2014, but the business environment in our key sector of semiconductor test equipment remains very challenging. We must strive to secure stable profits in this industry, which is subject to severe fluctuations, and depends heavily on popular end-user products, expand our peripheral businesses, and initiate new businesses. I expect that as you grow individually, you will generate revolutionary and creative ideas.

This fiscal year we are launching a new corporate initiative. Together, we can take Advantest to new heights of success.

Note: All information supplied in this release is correct at the time of publication, but may be subject to change.